Features to be Included in eCommerce Website

Innovative designs:-

Since almost every business out there has a website, your website needs to stand out from the crowd. This is where the design comes in. Your approach has to be bold and different, no matter the style of your site. You should consider unconventional layouts that keep the website both attractive and functional. Naturally, the way you use this layout will depend on the kind of business you own, and maybe even reflect it.

Chatbots:-

Machine learning technology is getting more and more sophisticated every day, which means that businesses can now use automation and AI to enhance customer experience. The biggest modern example of this are chatbots. Chatbots have a live chatting interface that provides 24/7 customer service. This can behave as a resource that will guide shoppers to the right pages, and keep them returning to your website.

Multiple payments options-

Customers want to be able to choose their preferred mode of payment when checking out. This means that businesses that have a diversified payment gateways implemented in their website have a much greater chance of building trust, reducing instances of cart abandonment, and encouraging customers to spend more. This is primarily owing to the fact that a huge number of available payment options come with their own incentives, which is why a customer would be inclined to pay through a mode of their choice.

 

New Technologies:-

Augmented Reality (AR) is an exciting new technology that first took the gaming world by storm. But its potential in the eCommerce world is still in the process of being tapped. It is successfully being used by Nike to let customers measure the feet size any time.

Digital Marketing PPC Social Media Marketing

Optimising PPC Campaigns for Seasonal Trends-1

Not getting the clicks you want during peak season? Discover how to fine-tune your PPC campaigns to ride the seasonal wave and actually turn spikes in interest into sales. Seasonal trends can be an excellent opportunity for PPC campaigns to drive sales. By capturing the trending interests of the target audience, PPC experts can get […]

Read More
Content Marketing Digital Marketing facebook marketing Hashtags Social Media Marketing

Importance of Hashtags in Social Media success

Increased Visibility and Reach Hashtags drastically increase the viewability of your content. In other words, it helps someone discover posts under specific topics even when they are not following you, and this generally increases engagement, as your posts become visible to a larger population. For example, the hashtag #food, #foodporn, #foodie, and #instafood, as well […]

Read More
Artificial Intelligence Google Tag Manager Mobile Web Design Page Speed Search engine Optimization

Audit to find out whether your website is AI friendly

What Makes A Website AI-Friendly? AI programs analyze websites differently than humans do. They assess many technical factors beyond visible material. Search algorithms check loading speeds, mobile-friendliness, and structured data adoption. Your site needs to communicate well with these advanced systems. Verify your structured data implementation so that AI systems are able to comprehend your content […]

Read More