What Is Open Graph Meta Tag

OG meta tag is the code snippet that controls the appearance of the URLs on social media. It is a part of Facebook’s OG protocol and is also used by other social media platforms like LinkedIn and Twitter.

With an OG tag, you can control how information travels from a 3rd party site to Facebook when a page is shared. That way, instead of featuring a pixelated image or snippets, your posts will feature information in an organized manner.

Which Open Graph Meta Tags To Use

Lots of  OG tags listed by Facebook in their official document. You just need 5 tags to inform Facebook of the basics of your page.

  1. og:title
  2. og:description
  3. og:image
  4. og:type
  5. og:url

Display ADS PPC Social Media Marketing

Display Ads That Converts

TheDotSuccess expert team specialises in Display Ad Management, providing businesses with a comprehensive approach to maximise their online advertising efforts. We handle everything from optimisation and creation to A/B testing to ensure your ads hit the mark. Using top-notch techniques, we make sure your ads reach the right people, at the right time, across the […]

Read More
Digital Marketing PPC Social Media Marketing

Optimising PPC Campaigns for Seasonal Trends-1

Not getting the clicks you want during peak season? Discover how to fine-tune your PPC campaigns to ride the seasonal wave and actually turn spikes in interest into sales. Seasonal trends can be an excellent opportunity for PPC campaigns to drive sales. By capturing the trending interests of the target audience, PPC experts can get […]

Read More
Content Marketing Digital Marketing facebook marketing Hashtags Social Media Marketing

Importance of Hashtags in Social Media success

Increased Visibility and Reach Hashtags drastically increase the viewability of your content. In other words, it helps someone discover posts under specific topics even when they are not following you, and this generally increases engagement, as your posts become visible to a larger population. For example, the hashtag #food, #foodporn, #foodie, and #instafood, as well […]

Read More