Here are the steps on how to plan for the changes in SEO:
- Sign up for SGE:You can try using SGE this way and find out which searches show results from SGE. You are also able to observe which websites receive rewards and what content pieces SGE references.
- Start testing and experimenting with your own site:Once you have a feel for how SGE is working, start testing and experimenting with your own site to see what you can do to get your pages ranking in the SGE results.
- Focus on user-generated content:User-generated content’s impact on trust and authenticity in marketing is massive. It is good for you to pay attention now to the content that people are making about what you sell or do.
- Experiment with different content lengths:Google is starting to reward shorter content in some instances. So, you should try experimenting with different content lengths and see what works in your space.
