With digital devices, online services, and other sources generating a vast quantum of data across omnichannel environments, its sourcing, storage, processing, and analysis have become important. To put things into perspective, about Billions of bytes of data are generated every day. In fact, data has become the lifeblood of modern society. Being incredibly powerful, data is harnessed by everyone to act as a currency in the digital age. Be it digital marketing services, eCommerce players, or other industries, data-based analysis has become the norm to compete and excel.
