Year: 2025
Cyber Security MUST DOs FOR SMALL & MEDIUM SIZE BUINESSES
1. Enable multi-factor authentication (MFA). Multi-factor authentication (MFA) adds an additional layer of security to your accounts, making it harder for cybercriminals to access them. It is one of the most effective ways to protect your accounts from unauthorised access, so you should use it wherever possible. Utilising a third-party authenticator app for each […]
Read MoreTop Features Customers Want to See on Your Website
Your website is more than just an online storefront—it’s your 24/7 representative, your top salesperson, and a crucial connection point with your customers. To unlock its full potential, integrating essential features is crucial. From encouraging customer engagement to streamlining your operations, these features can elevate your website from good to outstanding. Mobile Responsiveness: With most […]
Read MoreStaying Visible in the Age of AI
Google’s search experience is changing fast. With new AI features like AI Overviews, search results now pull information from top-performing pages to create instant summaries. For local businesses, this means your website needs to be optimised for both traditional search and AI-driven experiences. Here’s how TheDotSuccess helps you stay ahead: 1.AI-Optimised Content: We create SEO-friendly […]
Read MoreDisplay Ads That Converts
TheDotSuccess expert team specialises in Display Ad Management, providing businesses with a comprehensive approach to maximise their online advertising efforts. We handle everything from optimisation and creation to A/B testing to ensure your ads hit the mark. Using top-notch techniques, we make sure your ads reach the right people, at the right time, across the […]
Read MoreOptimising PPC Campaigns for Seasonal Trends-1
Not getting the clicks you want during peak season? Discover how to fine-tune your PPC campaigns to ride the seasonal wave and actually turn spikes in interest into sales. Seasonal trends can be an excellent opportunity for PPC campaigns to drive sales. By capturing the trending interests of the target audience, PPC experts can get […]
Read MoreImportance of Hashtags in Social Media success
Increased Visibility and Reach Hashtags drastically increase the viewability of your content. In other words, it helps someone discover posts under specific topics even when they are not following you, and this generally increases engagement, as your posts become visible to a larger population. For example, the hashtag #food, #foodporn, #foodie, and #instafood, as well […]
Read MoreAudit to find out whether your website is AI friendly
What Makes A Website AI-Friendly? AI programs analyze websites differently than humans do. They assess many technical factors beyond visible material. Search algorithms check loading speeds, mobile-friendliness, and structured data adoption. Your site needs to communicate well with these advanced systems. Verify your structured data implementation so that AI systems are able to comprehend your content […]
Read MoreGoogle Place Marketing-Why Do We Need It
In today’s digital-first world, being discoverable on Google is crucial—especially for local businesses. With 90% of consumers searching online to find local services and products, your presence on **Google Places** (now part of **Google Business Profile**) could mean the difference between success and invisibility. What Is Google Place Marketing? Google Place Marketing** refers to the […]
Read MoreWebsite Design Tips To Make Your Website Look Unique
Before making your website live, you need to make sure that your website is running fine with or without WWW. You can always make 301 redirection to resolve this issue. Reserve a subdomain for your website mobile version so that you would not have to face any uncompromising situation later. Try not to use dashes […]
Read MoreGoogle Page Speed: Time To Speed Up
Page Speed depends on a website’s response to a user’s query. As Google always tries to deliver relevant results to its users to improve users’ experience, it is trying to take page speed into account while considering ranking of a website. Now, how on earth you will be able to evaluate the current page speed […]
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