Designing a Site from the SEO Point of View

  • Use of Bold Tags and Heading: Proper use of heading and bold tags is necessary while designing a website. Bold tags are mainly used to denote the important sections of content to the search engine crawlers.Optimization of Image: Search engine bots can not crawl the images used in a website design. So it advisable to use correct and relevant ALT texts.
  • Use of External Files for Java and CSS: If all the codes are placed on a web page then automatically it becomes heavier and it can take up much time to download. If an external file is created for websites where Java Script and CSS are used, then it will be easier for a web page to download.
  • Title and Meta Description: For every page of a website unique title and meta description are to be used. Often it is seen that same page title and meta description have been added in a CMS based site. But this reduces the value of the site to a search engine.
  • Canonical URLS: To avoid being marked as using duplicate content it is better to use 301 permanent redirection to the URL that contains www. It advisable to use a site URL as <a target=”_new” rel=”nofollow” href=”//www.thedotsuccess.com”>//www.thedotsuccess.com</a>
  • Use of Bold Tags and Heading: Proper use of heading and bold tags is necessary while designing a website. Bold tags are mainly used to denote the important sections of content to the search engine crawlers.
  • Optimization of Image: Search engine bots can not crawl the images used in a website design. So it advisable to use correct and relevant ALT texts.
  • Use of External Files for Java and CSS: If all the codes are placed on a web page then automatically it becomes heavier and it can take up much time to download. If an external file is created for websites where Java Script and CSS are used, then it will be easier for a web page to download.
  • Title and Meta Description: For every page of a website unique title and meta description are to be used. Often it is seen that same page title and meta description have been added in a CMS based site. But this reduces the value of the site to a search engine.
  • Canonical URLS: To avoid being marked as using duplicate content it is better to use 301 permanent redirection to the URL that contains www. It advisable to use a site URL as <a target=”_new” rel=”nofollow” href=”//www.thedotsuccess.com”>//www.thedotsuccess.com</a>

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Search engine Optimization Social Media Marketing Web Analytics Website Development

Combine Website Creativity and SEO to Boost Your Online Presence

Since the inception of search engines like Google and Yahoo in the 1990s and now along with Bing the battle between creativity and SEO has been a matter of concern. Modern businesses strive to pave their position in the respective industry and often face the challenge of balancing creativity with search engine optimization. No doubt, […]

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B2B Marketing Website Development Wordpress

Importance Linear Website Design

Though different types of procedures can be adopted for designing a website, in this article we have discussed about some of the most important steps that need to be followed while designing an effective linear website. Always maintain a smooth communication between the planning team of your organization and the design firm, which you have […]

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Social Media Marketing Video Marketing Youtube Marketing

Three steps to follow youtube video marketing

Prospecting: YouTube offers precious targeting capabilities for market penetration. This allows us to find new prospects for your business who are early in the buying journey. Brand building: We help you to develop your brand salience with measurable video campaigns. Brand awareness improves conversions at a lesser cost with search campaigns. Remarketing: We utilize YouTube […]

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